Urban Freeflow Sponsors (Past And Present)
Adidas have sponsored us since 2004 and have provided us with the backbone required to really move ahead at full steam. While they have provided us with amazing opportunities to travel and get involved in heavyweight projects, they have always been happy to just sit alongside us without impeding on our work and sense of direction. The relationship was so seamless that when the first year of sponsorship had expired, we were signed up again without question. During our first year we were involved in a cross promotion with them for a computer game titled ‘Freerunning’ by Eidos on the PSP console. From there we were engaged to do a series of UK events, travelled to Italy and Germany and then as the main finale for that year, we were hired to travel to New York, USA, to perform at the launch of their biggest sports performance store yet, located on Brooklyn and Houston. Upon returning, we were flown to their Germany HQ to help design and develop the World’s first Parkour specific trainers titled ‘adidas traceurs’. The second year of our sponsorship so far has seen us join forces for their World cup +10 campaign and being filmed by Channel 5 at the David Beckham academy with a whole host of sports personalities. Since being sponsored by adidas, we’ve covered more ground than can be listed here and our exclusive Parkour/Freerun sponsorship extends to 2009. Adidas also sponsored the 2008 World Freerun Championships.
Our relationship with Barclaycard began in early 2008 when we set up a new venture with our business management team, AOB (www.allourbusiness.com) to develop a World Freerun Championship series. Barclaycard came on board as title sponsors and helped us to deliver the ground breaking event at the iconic venue of the Roundhouse in London. The event was staged to a 2000 capacity audience and featured 20 international athletes representing their respective countries. All of which was captured exclusively by Sky Sports for TV broadcast. In addition, we were involved in another Barclaycard sponsored event for the Mayor’s Thames Festival. This saw us perform on a purpose built structure right in front of the London Eye to 750,000 people over a 2 day period. In 2009 we staged the 2nd of our World Freerun Championship series but this time we stepped up through the gears and held it at Trafalgar Square, London, in front of 8,000 spectators. The event was broadcast live by the BBC and aired in the US on G4. Just after the World Champ’s we again, performed at the Mayor’s Thames Festival in front of 750,000 people over a 2 day period.
We first joined forces with Sony Ericsson to deliver a series of street events as part of their ‘Off The Wall’ campaign. This saw us performing in Liverpool, Birmingham, Newcastle and London in front of huge audiences. We were also commissioned to shoot and produce a series of action videos to feature exclusively on their new handsets. In addition, Sony Ericsson stepped up to sponsor our World Freerun Championship in 2008 as a support sponsor.
As part of the promotional campaign for the Mirror’s Edge computer game which featured Freerunning, Electronic Arts came on board to sponsor our World Freerun Championship event. This saw them film material at the event and interview a selection of athletes.
Our relationship with Nokia started in 2005 when we helped design and then perform on a Parkour village, constructed especially for the Urban Music Festival at Earls Court, London. Negotiations then continued in order to arrive at a bigger project but took a year and a half to come to a head and see us sign a significant year long sponsorship deal. Right away we flew over to Reykjavik, Iceland, to perform a set piece on a specially constructed scaffolding structure. The piece was purposely set up for 60 of the World’s leading media journalists who were flown in from all four corners of the earth. The performance itself was met with an outstanding reception. We then shot video footage in a green room studio and specialist camera’s that shoot at 1000 fps were used. Shortly after, we travelled over to Singapore to begin work on a global campaign for the new 5500 phone. Outstanding pictures were captured along with some video sequences, which were unveiled officially in September 2006. Upon returning home, we set about filming a UK advert shown in conjunction with the X-Factor TV show on ITV. A series of European tour dates in Estonia, Portugal, Sweden, Italy and France followed.
Our relationship with Redbull started in 2005 when we started prep work on an action video in New York, USA. As a follow up, we travelled back to New York in 2006 to host workshops for the Beatriders event, with a collegiate tour to follow.
During 2006 we were exclusively sponsored by UK car company Vauxhall Motors, to spearhead their ‘Vauxhall Tribes’ events and to endorse the new Vauxhall Astra. Off the back of the sponsorship, we staged a UK workshop tour in key cities and were the first people worldwide to stage a female only workshop. The events generated huge media interest. As an added bonus, Urban Freeflow were provided with a new Astra hatchback sports model and also an A-Team style team bus.
In 2005 four of our athletes (Asid, Blue, ez and Sticky) were sponsored by US cell phone giants Boost Mobile for the year. The sponsorship was launched with a tour of New York, Las Vegas and Los Angeles, where we filmed a documentary titled ‘Urban Running’. We were also invited back to film in Los Angeles and were introduced to sunglasses company Oakley’s.
White Stuff were our first clothing sponsors who produced some amazing bottoms for us to wear, along with a bunch of other clothing. Primarily a snow n rock style company, their gear has a very earthy feel to it and the company is run by some very cool individuals. When Jump Britain aired on TV and adidas came along offering us a deal we couldn’t refuse, we were sad to part ways but managed to salvage something for them by forming Team Traceur and hooking them up together.
Merrell were our first ever shoe sponsors and we were on board with them for a year in 2003 which saw us being signed up for the Jump Britain TV documentary. Aside from free clothing, Merrell helped finance a team trip to Lisses, France, where we filmed a short documentary titled ‘The Way’.